High-quality, shareable content can work wonders for your social media campaigns. Social media has become the leading channel for driving traffic to the online store. Through social media, an online business can interact with the masses and get to know how they are receiving its products. You will be able to discover what the people want, and as such, you can alter your business plan and products to suit the needs of the customers. Sharing interesting informational blogs on the major social media platforms will automatically drive traffic to your website. Also, blog posts can be a source of content for your weekly or monthly email newsletters, and I bet your readers will like and appreciate the content.