Most times, most merchant won’t sell online successfully because of the small mistakes that they make. Most times, these mistakes don’t even look like mistakes because it’s what they do every day and every time.
So in this post, I would give four mistakes that most online merchants make when selling online. Even if you haven’t started selling online, this post is good for you. It would make you aware of the possible mistakes that you can make so that you can avoid it.
- Selling on only one channel. Nothing stops you from selling on multiple channels; perhaps the stress it would cause to sell on multiple channels. But looking at it, it is worth it to sell on multiple channels. Selling on multiple channels give you the chance to make more sales.
- Not been consistent. For you to get more sales in your business or before you can get successful in your business, you need to get consistent (very consistent), and you must keep working and working. You can’t just set up your business online and then leave it to run on its own. You need to be there to your business. There are going to opportunities and challenges coming up all the time; marketplace rules change, buyers’ needs get evolved, and competitors step up on their game. You need to be there to face all the challenges and opportunities that come up. The truth is that what works today might not work tomorrow; so you have to be consistent and take full advantage of opportunities coming up.
- Not taking their websites seriously. I wonder why most online merchants do not take their website/s seriously. Well, maybe it’s because they don’t know the benefits of a website. You can’t depend on marketplaces always, so you have to start taking your website very seriously because your website is a very big marketing tool that you should use. If you use your website well, you can make lots of money; more than the money you make on marketplaces.
- Not using social networks. Social networks are one of the largest marketing tools you can ever know. With social networks, you can reach a higher number of people in a short time. Your job is to create compelling content that would make people want to buy from you.
The thing is that no one is above mistake, but you can avoid some crucial mistakes and get successful in your online business.
— Robin Yearsley (@robinyearsley) 19 de junio de 2017